ProoflyAI Brand Kit
Logos, colors, type and voice — everything marketing needs to make something that looks and sounds like ProoflyAI. Free to use for ProoflyAI content; not for anything that implies endorsement of a third party.
ProoflyAI vs. Proofly
Two forms of the same name, used on purpose — not a typo either way.
| Use | Form |
|---|---|
| Store title, ads, UGC, hashtags, founder posts, first mention to a cold audience | ProoflyAI |
| Inside the product — UI, push, email, web body copy, plan/feature names | Proofly |
| Never | "Proofly AI" (with a space), "Prooflyai", "Proofly.ai" |
Why two forms: a few other apps share the name “Proofly” and one outranks us in search — “ProoflyAI” is the distinct, findable token. In one piece of content, first mention ProoflyAI, then Proofly is fine.
The P mark
Monochrome mark — black on light surfaces, white on dark. Transparent PNGs at every size (the checkerboard is just to show the transparency). The P has no vector master yet; the wordmark SVG is real vector text.
App icons & palette card
Store screenshots
Every frame made for the stores, full resolution. Click a frame to open it full size, or download it on its own.
App Store — iPhone 6.7″ built, not uploaded yet
Google Play — phone live on Play
Palette
One cobalt accent, used only for active/selected/focus/links. Never as a background wash. Full token list lives in the app’s design system; these are the ones content needs.
Light mode
Dark mode
Satoshi
Headlines at 700–800 weight with tight tracking; body at 400. SIL OFL 1.1 licensed — license file included in the download.
Two voices, never mixed
Brand voice (Proofly) and founder voice (Cristian, @realcmachado) are different registers — don’t write one for the other.
Brand — Proofly
Calm, plain, IRS-accurate, shows-not-sells, honest about limits, a little warm. Second person. No hype, no fear, no emoji (one 🎉 on success screens, max). “Cancel anytime” next to every price.
Founder — @realcmachado
Cuban B2 English on purpose, short slightly imperfect lines, one funny real moment up top, real numbers only. No dashes, arrows or slogans. Never written for him without his explicit yes on the exact text.
Safe to say
- Tax Pocket set-aside estimate
- Schedule C line mapping
- Quarterly estimated-tax reminders
- Mileage at the IRS rate for the trip date
- AI extraction of merchant, date, total, tax, category
- Ask Proofly — natural-language answers over your own receipts
- Personal vs. business separation
- Audit-ready PDF/CSV export; QuickBooks/Xero CSV
Never say
- “Audit-proof” — say audit-ready instead
- “Done-for-you taxes” / “we file your taxes”
- Tax advice, guaranteed savings, “you’ll save $X”
- “100% accurate”, “IRS-approved”, “IRS-certified”
- Invented social proof or testimonials
- “We’ll remind you before your trial ends”
- Free month or creator code for viewers of creator videos
Prices, always exact: Pro Annual $59.99/yr (7-day trial) · Pro Monthly $9.99/mo (no trial) · Business $149.99/yr (3-day trial, up to 5 seats). Never round a price.
A few rules
- Spacing scale: 4 / 8 / 12 / 16 / 24 / 32 / 48px. Card radius 18px, pill 999px.
- Imagery: real app captures on white or the light background — no illustrations. A rendered iPhone shell is fine for ads; the screen content inside must always be real.
- This kit is for making ProoflyAI content — ads, posts, store assets, decks. Don’t use it to imply a partnership or endorsement that doesn’t exist.
- Questions or need a size/format not here — email support@useprooflyai.com.